Introducing Skintuition SPF 30 Radiance-Boosting Liquid Foundation: A Clean Beauty, Weightless Coverage Foundation With Skincare Benefits.

It’s been 31 years since Jane Iredale introduced Amazing Base® Loose Mineral Powder — our very first product and the beauty industry’s original skin-loving foundation. Since that groundbreaking launch, we’ve earned a global reputation for creating foundations that put skin first, delivering formulas that feel as good as they look. But we’ve never been satisfied with just being called a “clean beauty brand.” Instead, we’ve led the way in performance clean — expertly blending high-performance makeup with powerful skincare benefits. Now, we’re setting a new standard once again with the debut of our latest skincare-meets-makeup innovation: 

Skintuition SPF 30 Radiance-Boosting Liquid Foundation. This next-generation formula feels like your skin—only better—offering a radiant finish and clinically proven hydration support. Fans are raving: “I never knew my skin could look so beautiful!” and “It’s like I’m wearing skincare!” 

The Vision Behind Skintuition SPF 30 Radiance-Boosting Liquid Foundation 

Liquid foundation has been a beauty staple for years—but no one does it quite like Jane Iredale. With Skintuition, our goal was to craft a clean, high-performance liquid foundation that delivers the radiant finish people love, along with the SPF protection and skin-nourishing benefits they truly need. After three years of dedicated research, testing, and fine-tuning, we’ve achieved a formula with a finish and feel that are nothing short of exceptional.


A Naturally Radiant Foundation Finish

Skintuition imparts a soft, radiant glow that mirrors the look of healthy, well-hydrated skin. Infused with a powerful blend of moisturizing and naturally light-reflecting ingredients, it leaves your complexion looking luminous and vibrant—never oily or shiny. 

Weightless & Breathable Formula 

Silky and weightless, Skintuition seamlessly melts into the skin, offering a barely-there feel. Whether you're building coverage or layering with powders, it allows your skin to breathe freely—comfort without compromise.

Physical SPF Protection and Makeup All in One 

We're passionate about sun protection. Skintuition features a unique zinc oxide blend that provides physical SPF 30 coverage across all shades—without leaving a white cast on the skin. 

Skincare Makeup withSkin-loving Ingredients

Skintuition is formulated with ingredients that support hydration and promote skin health. In clinical testing, it was proven to reduce moisture loss and reveal vibrant, healthier-looking skin. 100% of subjects showed a decrease in transepidermal water lossa 96% of subjects showed improvement in the look and feel of skin smoothnessb 96% of subjects notes improvement in the look of fine linesc 100% of subjects said skin looked healthy and hydrated
• Microencapsulated Hyaluronic Acid promotes deep hydration for lasting moisture.

• Upcycled Apple Saccharide Superfood Complex draws moisture to the skin. 

• Vitamin E, Jojoba Oil and Sunflower Seed Oils help support skin’s moisture barrier.
 

Shades for Every Skin Tone

Developing the perfect shade range was essential. "Skintuition" is available in 26 shades across warm, cool, and neutral undertones—our most inclusive foundation launch to date. During development, we shade-matched 100 women representing every depth and undertone—and achieved a perfect match for 97 of them.

Easy, Flawless Application 

 A common challenge with liquid foundation is achieving a seamless blend that looks natural on the skin. 

Skintuition rises to that challenge beautifully, melting effortlessly into the skin whether applied with fingers, a sponge, or a brush—no special techniques or expert skills needed. For a flawless finish, we love using a blending and stippling motion with a soft, multiuse brush. 

Skintuition is More Than Just a Foundation

Jane Iredale has always been—and will always be—the original Skincare Makeup. With its effortless application, radiant finish, and clinically proven skincare benefits, Skintuition SPF 30 Radiance-Boosting Liquid Foundation is more than just makeup. It’s the fulfillment of a promise made over 30 years ago and a bold new standard for clean beauty. We’re thrilled to share Skintuition with you. Clinical notes: 

• Based on instrumental measurement of transepidermal water loss in 33 women aged 25–65 after 24 hours of wear. 

• Based on expert clinical grading in 33 women aged 25–65 immediately after application. 

• Based on self-assessment from 33 women aged 25–65 after one week of daily use.